Introduction to the Clipper sponsorship model
The Clipper Round The World Yacht Race is an opportunity for sponsors to create brand awareness on a truly global scale. Clipper's unique and successful sponsorship model gives international sponsors the chance to put their name on a yacht and reap the rewards of global marketing opportunities.
Ten yachts compete over 35,000 miles of exhilarating ocean racing. Branded yachts provide a floating billboard promoting their sponsor and yacht partners during the race and in every host port across five continents. The event generates excellent PR and marketing opportunities and successful campaigns result in significant media coverage, networking opportunities with key business and political leaders and inward investment.
Opportunities range from title sponsorship and team sponsorship to the chance for companies to associate themselves with the Clipper Race by becoming a fleet sponsor or official supplier.
In addition to the global media coverage generated by the event, sponsors and suppliers use the race as a springboard for in-port marketing and networking events during stopovers. These range from onboard hospitality and day sailing on the race yachts to bringing delegations to the race destinations in order to forge greater trade links with local businesses or to promote tourism destinations to an overseas audience.
The media statistics for the Clipper 05-06 and Clipper 07-08 Races were audited by Sports Marketing Surveys and generated huge media returns. Our programme for sponsors to come onboard for Clipper 09-10 and Clipper 11-12 is well underway.
Please contact us to find out how your business can reap the benefits of association with this global event. We look forward to working closely with you to bring global exposure to your organisation.