The Clipper round the World Yacht Race is a global sailing and business phenomenon that continues to prove year on year why it’s such a memorable and highly rewarding event for partners and crew alike.
Find out how our partners have been using the event to achieve a wide range of objectives, whether it’s to promote brand awareness, staff engagement or to generate economic impact by increasing target markets in existing and previously unchartered territories.
Partnerships lie at the heart of De Lage Landen. To engage key customers worldwide, Team Sponsor De Lage Landen hosted customer dedicated programmes across various harbours during the Clipper Race route, enabling customers to experience sailing activities together with onshore hospitality events. At its home port of De...READ MORE
To unite and engage employees in 35 country offices – with its yacht acting as a catalyst to drive member loyalty, communication and performance – Team Sponsor De Lage Landen used a nomination, voting and boot camp process to select Clipper 2013-14 Race crew ambassadors from its 5500 employees worldwide....READ MORE
Following its successful participation in the Clipper 2007-08 Race, Team Sponsor Yorkshire Forward decided to sponsor the start, finish and a yacht bearing the region’s name in the Clipper 2009-10 Race. The organisation took the decision based on its desire to raise the profile of the Hull and Humber region on a ...READ MORE
To generate footfall of more than 224,000 visitors during its Clipper 11-12 Race stopover, and use its position as Team Sponsor in the Clipper Race to positively engage with members of its local community, Derry City Council staged a combined maritime and homecoming festival at Londonderry Port during the Clipper 11-12...READ MORE
Since Clipper 2002, Henri Lloyd has been the Fleet Sponsor and Official Technical Clothing Partner of the Clipper Race and is expanding its involvement to become a Team Sponsor. Showcasing its product range to the non-professional sailing world and increasing awareness of both its marine and lifestyle clothing to a glo...READ MORE
To develop trade routes and business partnerships between Qingdao in China, Hull and Humber in the UK and Cape Breton Island in Nova Scotia, the three parties teamed up to form a tripartite alliance in their Team Sponsorship of the Clipper 2009-10 Race. Government representatives from the three city-regions met at t...READ MORE
To raise product awareness and increase distribution in new markets for its Louisbourg Seafood’s Sea Cucumber range, Team Sponsor Cape Breton used its partnership with the Cape Breton Island yacht to host Seafood Gala receptions in France, Singapore, Qingdao and the Netherlands. During the race stopover in Si...READ MORE
Not many foreign internationals would be able to find Yorkshire on the world map, let alone be aware of the many pertinent reasons why they should visit England’s largest county as a tourist. That’s until the region decided to become a Team Partner in the Clipper 2009-10 Race. Welcome to Yorkshire decided t...READ MORE
Team Sponsor Qingdao wanted to build international awareness of its location and Olympic Sailing Centre, and position itself as being able to stage international sailing events in what it termed, the ‘capital of sailing’ in China. The global media exposure gained from its nine-year partnership with the race...READ MORE
To help create awareness for, and lend more power to the final stages of their bid to make the Gold Coast the preferred city to host the 2018 Commonwealth Games, Gold Coast City Council and Gold Coast Tourism got together and became a Team Sponsor of the yacht Gold Coast Australia. The team’s documented success i...READ MORE
As the Official Timekeeper of the Clipper 2011-12 Race, Rotary was already enjoying worldwide recognition. However to launch a new range to an even wider audience across global markets, it elected to leverage its partnership of the event by filming a TV advert aboard the sponsored fleet. Proving the ability of the w...READ MORE