To generate footfall of more than 224,000 visitors during its Clipper 11-12 Race stopover, and use its position as Team Sponsor in the Clipper Race to positively engage with members of its local community, Derry City Council staged a combined maritime and homecoming festival at Londonderry Port during the Clipper 11-12 Race.
In conjunction with its sponsorship, Derry City Council undertook a wide-ranging advertising promotion campaign throughout the region. This included an extensive poster and billboard campaign; online; social media; radio and television working in collaboration with Northern Ireland Tourist Board (NITB), the Loughs Agency and the City of Culture Company.
The region more than delivered on its objectives. Hundreds of thousands of people flocked to the port and the festival, with shops, restaurants, hotels and other businesses reporting record takings and new visitors taking the decision to come.
*According to an independent survey of the Host Port evaluation.
“It has been the most amazing week in the history of the city. Not only has it been a very highly prestigious event, but it has shown the people of the city what is possible. We have learnt important lessons and now we have the experience and the potential to host more international events of this type. It’s important to seize these opportunities for the city and to improve the lifestyles of its people.”
Martin McGuinness, Deputy First Minister