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ECCONOMIC IMPACT

Yorkshire Forward

Following its successful participation in the Clipper 2007-08 Race, Team Sponsor Yorkshire Forward decided to sponsor the start, finish and a yacht bearing the region’s name in the Clipper 2009-10 Race. The organisation took the decision based on its desire to raise the profile of the Hull and Humber region on a national and international level and encourage the community to build local pride.

Proof the partnership delivered on its objectives was demonstrated
in an independent evaluation of Yorkshire Forward’s investment in the Clipper 2009-10 Race investment, which reported the following results:

  • The race start and finish were the biggest events hosted by the city in terms of attendance with an estimated 200,000 visiting Hull for the two events.
  • A total of £9.3million gross expenditure was attributed to visitors at the events, including the Freedom Festival.
  • Nearly 60% of respondents said Hull was better than expected.
  • 21% of visitors were from outside the UK
  • The event provided a welcome boost to part of the region most severely affected by the recession.

 “The Clipper Race has done a wonderful job raising the profile of this area both nationally and internationally and bringing visitors to this 
fantastic region.”
Terry Hodgkinson, Chairman, Yorkshire Forward