You don’t get bigger or better than the Clipper Race when it comes to raw human emotion of a global challenge, the impact of twelve 70-foot sponsored ocean-racers charging brands around the world and combining all that energy in ports of call with international race hosts.
The Clipper Race has carved out a unique niche, which it now dominates, creating an accessible experience for predominately amateur crews and engaging with sponsors through an innovative business model.
The race offers a versatile partnership programme with 18 months exposure to a cumulative media audience of more than two billion people.
Twelve identical yachts complete over 40,000 miles of exhilarating ocean racing; delivering a powerful mix of compelling media stories, combined with a range of business, government and consumer engagement channels and a rich variety of corporate social responsibility opportunities.
We offer a variety of partnership levels, that can be tailored to meet your objectives. The associated rights provide outstanding brand exposure and stakeholder engagement opportunities, with further impact achieved through multiple marketing channels, from digital and social networking to traditional broadcast and print coverage.
This is the highest level of sponsorship and allows a business or destination to be named within the race title, giving synonymous association with the Clipper Race brand at all points of communication.
Each of the twelve yacht entries has a Team Sponsor giving a business or destination the opportunity to name and brand one of the Clipper 70s. In addition, the crew become ambassadors for their Team Sponsor and help them promote key messages in all the ports of call, through networking events and sailing days. A Team Sponsor is also often a Host Port Sponsor.
The Clipper Race visits around 16 ports over an eleven month period. The route is shaped by Host Port Sponsors – in the majority as part of a yacht entry - which invest in the event to showcase its destination on a global platform and benefit from the significant economic impact that a stopover brings to the region.
Fleet Sponsors are multinational brands or organisations that choose to benefit from exposure across the whole race fleet. A Fleet Sponsor has exclusivity within its product category to align itself with the race and promote its product/services to crew, other sponsors, media and the global race audience.
The Clipper Race partners with a number of Official Suppliers on a partial commercial/partial sponsorship or value in kind basis. The partners supply specific goods or services either on a complimentary basis or at a heavily discounted rate in return for rights of association with the Clipper Race brand.
If your company is intersted in sponsoring the next edition of the race, starting in the summer of 2015, email the Partnerships Team to find out more: firstname.lastname@example.org