2015-16 Race Partner Business to Business Activation Highlights


FinTech leader uses NYC to launch new platform

One of the UK’s fastest growing FinTech companies, LMAX Exchange, took the opportunity to be centre stage in one of the world's biggest financial centres by hosting a racing regatta for current and prospective clients. Guests from major banks, hedge funds and wealth management companies in New York were all welcomed for this one-off opportunity. LMAX Exchange used the spotlight to announce a major milestone for the company, the launch of its North American platform.

Utilising the international arena of the race, LMAX Exchange also took advantage in another significant financial market, China, by inviting its clients and prospects from China, Hong Kong and across Asia to a team building experience day. This gave LMAX Exchange the opportunity to engage with its clients on a 1:1 basis and share long term strategy and opportunities in the region.

With the current restrictions on the advertisement of FX services in China, LMAX Exchange found the presence of the race and the influential network surrounding the Qingdao stopover a unique brand awareness opportunity in a difficult market.

Read more here.

Race partners get ‘matched’ with business opportunities in the thriving Vietnamese economy

Vietnam is amongst the fastest-growing markets in the world and has seen a 7% growth in the past year. To harness and stimulate this growth further, the city of Da Nang worked with its regional trade and investment body to organise a business matchmaking event.

The event gave race partners with a commercial interest in South East Asia the opportunity to be ‘matched’ with local and national Vietnamese businesses. The city aimed to increase the visibility of the business opportunities in Da Nang and initiate trade and investment conversations between international parties.

Read more here.

PSP Logistics increases presence in China, South Africa and Vietnam

Senior management from PSP Logistics attended the Qingdao stopover in order to increase its presence in Asia and further develop a long term interest in the region. In collaboration with a local partner, clients were invited to sail on the team branded yacht bringing home the truly global nature of PSP’s Logistics business.

The on board experience was followed by a business networking lunch to cement conversations and develop new business. Similar activations were run across the race route in Cape Town, Seattle and Da Nang, to increase PSP Logistics’ presence in new markets.