​LAUNCH: Clipper Connect Business Series

 

The evening was a joint event between Clipper Venture’s official business club: Clipper Connect and Liverpool city’s Mayoral 100 Club, a business initiative supporting Liverpool’s cultural events programme.

The first event in the new Clipper Connect Business Series, which will be a regular feature on the race route, was themed around Global Connections in which the aim was to highlight Liverpool from different perspectives in support of their Commonwealth Games 2022 bid.

The focus of the event was a panel session featuring Ralph Morton, Executive Director Seattle Sports Commission; Wendy Simon, Cabinet Member for Culture Tourism and Events - Liverpool City Council; Max Steinberg, Chief Executive Liverpool Vision (Mayor of Liverpool’s economic development company); and Sir Robin Knox-Johnston.

The panel were asked questions around cities being recognised as brands in their own right, business and trade alongside sporting events, how cities can use events such as the Clipper Race to evolve, and how hosting major events can change the face of a city.

When the panel discussion wrapped up, to reinforce the international nature of the Clipper Race, we invited panellists and guests to participate in a traditional Uruguayan sweet making and tea ceremony, which historically is used to strengthen connections.

Find out more about Clipper Connect