Following its successful participation in the Clipper 2007-08 Race, Team Sponsor Yorkshire Forward decided to sponsor the start, finish and a yacht bearing the region’s name in the Clipper 2009-10 Race. The organisation took the decision based on its desire to raise the profile of the Hull and Humber region on a national and international level and encourage the community to build local pride.
Proof the partnership delivered on its objectives was demonstrated in an independent evaluation of Yorkshire Forward’s investment in the Clipper 2009-10 Race investment, which reported the following results:
“The Clipper Race has done a wonderful job raising the profile of this area both nationally and internationally and bringing visitors to this fantastic region.”
Terry Hodgkinson, Chairman, Yorkshire Forward