The UK Government’s most
ambitious marketing initiative, the GREAT Britain campaign, has extended its
partnership with the Clipper race for the 2017-18 edition as Team Partner.
The GREAT Britain campaign showcases the very best of what the UK has to offer in order to encourage the world to visit, study and do business with the UK. For the GREAT Britain campaign, the Clipper 2017-18 Race will be about projecting Britain’s values, as much as opportunities for business.
The GREAT Britain campaign, which first partnered with the Clipper Race in 2013, stands side by side with teams and crew from across the world to project everything the UK does best in business, education, and prosperity.
The GREAT branded yacht, which will carry the slogan Welcome to GREAT Britain & Northern Ireland across both sides of its hull, allows the UK to boldly promote itself as a creative, authentic and welcoming nation everywhere it goes whilst continuing on its journey producing high-quality return on investment for the UK.
The Clipper Round the World
Yacht race embodies exactly what it means to be British, and many of the
qualities seen in the Clipper Race crews can be easily transcended to British
business; courage, passion, humanity, boldness, adventure, creativity and
determination to overcome adversity are all traits at the very heart of British
business, invention and enterprise.The
GREAT Britain campaign will use the Clipper Race to promote and deliver the
Government’s increased trade agenda, getting out in to the world and showcasing
the UK as the land alive with opportunity.
Conrad Bird CBE, Director, GREAT Britain campaign said: “For a third consecutive race, I’m delighted to announce that the GREAT Britain campaign will be taking part in the Clipper Round the World Yacht Race for the 2017-18 edition.
“As the UK moves through a period where we are forging new partnerships with countries right around the world, I’m thrilled to take our partnership with the Clipper Race into this exciting and historic period for Britain. Work is already well under way with the Government’s network of diplomatic staff, who are looking forward to welcome the race and its partners back to cities all over the world, I look forward to meeting the GREAT crew, our skipper and everyone involved with the race this year.”
The UK has a huge amount to offer, with world-class universities, ground breaking research, high tech start-ups and entrepreneurial business people. We are global leaders in the creative industries like music, fashion, design and film. We can offer visitors unforgettable experiences, breath-taking landscapes and iconic attractions.
The GREAT Britain campaign captures all this and much more; the best of all that is familiar about the UK, but also what is new and surprising about this country. Our aim is to encourage people around the world to think and feel differently about modern Britain.
The GREAT Britain campaign unites the efforts of public and private sectors to generate jobs and growth for Britain. The campaign has already secured confirmed economic returns of over £2.6bn, with a further £2.7bn in the pipeline, for the UK.
Click here to read more about the GREAT Britain campaign.