Partner Key Insights: Economic impact and Derry-Londonderry

Major events draw significant visitor numbers to destinations according to research carried out by London & Partners and SMG/YouGov.Its results state that one in three people would be attracted to…

​Qingdao boasts high quality Clipper Race candidates in competition to promote City

One of long-standing Clipper Race Team and Host Partner Qingdao’s key campaign activations is an ambassador tag team which aims to promote the city whilst tackling the world’s oceans.The Clipper 2017-18 Race selection process took place recently and was a tightly fought contest which saw a high level of candidates battling it out over an intensive three day competition. At…

2015-16 Race Media Coverage Highlights

Up to 19 June 2016 the Clipper Race had news coverage in 3,363 unique media channels and outlets whose combined audited readership or audience is 1,423,333,609 people, consequently creating…

2015-16 Race Partner Destination and Tourism Activation Highlights

163,000 visitors create positive economic impact In what proved to be a record-breaking year for footfall at the Foyle Maritime Festival more than 163,000 visitors attended the Derry-Londonderry event. The Clipper Race fleet may have been the focal point during the festival, which was crowned Best Event/Festival Experience at the prestigious 2015 Northern Ireland Tourism Awards following the previous…

2015-16 Race Partner Government to Business Activation Highlights

Exporting is GREAT Britain national TV advert The GREAT Britain campaign is the UK Government’s most ambitious international marketing campaign ever and showcases the very best of what the…

2015-16 Race Partner Business to Consumer Activation Highlights

18 month consumer campaign for wine brand Stormhoek Wines partnered with the Clipper Race to celebrate the spirit of adventure and human achievement. The South African wine brand created an…

2015-16 Race Partner Business to Business Activation Highlights

FinTech leader uses NYC to launch new platform One of the UK’s fastest growing FinTech companies, LMAX Exchange, took the opportunity to be centre stage in one of the…

2015-16 Race Partner CSR Activation Highlights

CSR Initiative change the lives of South African youths The Sapinda Rainbow Foundation continued the legacy it created in the 2013-14 race with its second tag team of eight young South Africans. The ambassadors were chosen after hundreds of young people, aged 18 to 24, from under-privileged backgrounds across South Africa applied for the chance to take part in…

2015-16 Race Partner Charity Activation Highlights

Unicef used the Clipper Race to talk Climate Change in China The Clipper Race and our Official Race Charity Unicef joined forces in Qingdao to highlight a subject China is…

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