All Key Focus Areas
  • All Key Focus Areas
  • Active fans / Audience
  • Brand awareness
  • Business development
  • Community
  • CSR
  • Destination / Host City
  • Digital
  • Economic impact
  • Employee engagement
  • Experiential / Engagement
  • Government
  • Growth
  • Hospitality
  • Human endeavour
  • Learning and development
  • Legacy
  • Media
  • Product placement
  • Profile
  • Research and development
  • Sales
  • Tourism
  • Trade and investment
  • Shared values

Great Britain

Key Focus Brand awareness, Economic impact, Experiential / Engagement, Trade and investment
View Case Study

The GREAT Britain campaign, the UK Government’s most ambitious international marketing campaign ever, partnered with the Clipper Race to support delivery of its wider objectives; bringing jobs and growth to the UK.

View Case Study

Sanya Serenity Coast

Key Focus Brand awareness, Business development, Tourism
View Case Study

Building a reputation as an international sailing destination and further enhancing the City’s long-term development strategy of combining sports and tourism.

View Case Study

Dell

Key Focus Brand awareness, Business development, Experiential / Engagement, Media
View Case Study

Learn how Dell used the extreme conditions of the Clipper Race to demonstrate the extraordinary capabilities of Dell Rugged’s PC product range, showcasing its capabilities in the harshest conditions on the planet.

View Case Study

Derry-Londonderry

Key Focus Community, Destination / Host City, Economic impact, Experiential / Engagement, Legacy, Tourism
View Case Study

Find out more about how Derry-Londonderry used the Clipper Race to drive significant economic impact to the local economy.

View Case Study

Unicef

Key Focus Brand awareness, CSR, Legacy, Shared values
View Case Study

During the Clipper 2017-18 Race, crew, supporters and race partners around the world showed their support and raised more than £374,000 which went towards saving the lives of thousands of children.

View Case Study

Sta-Lok

Key Focus Brand awareness, Business development, Product placement
View Case Study

Discover how Sta-Lok used the Clipper Race not only as a platform to market the brand in new countries but also an opportunity to showcase the strength and reliability of Sta-Lok products during a grueling circumnavigation.

View Case Study

Clipper Race Media

Key Focus Digital, Growth, Human endeavour, Media, Profile
View Case Study

The depth and variety of media coverage provides Clipper Race partners with exposure to target markets through unique human interest stories. News media coverage has doubled race-on-race for the past four editions, reaching a unique global audience base of 1.8 billion people across 67 different countries.

View Case Study

Qingdao

Key Focus Brand awareness, Experiential / Engagement, Tourism
View Case Study

Developing Qingdao, China as a powerful maritime city with a strong ‘blue’ marine economy, and developing a leisure sport cluster along the route of the 21st Century Maritime Silk Road.

View Case Study

Liverpool

Key Focus Destination / Host City, Media, Tourism
View Case Study

Find out how the Liverpool 2018 campaign used the Clipper Race to reach audiences of millions of people in a bid create significant economic impact and push Liverpool to the top of the ‘must-visit’ cities lists in 2018.

View Case Study

Marlow Ropes

Key Focus Brand awareness, Product placement, Research and development, Shared values
View Case Study

Marlow Ropes has used the Clipper Race as a testbed for product research and development for the last eight editions. Utilising the Clipper Race global circuit, Marlow has been able to grow their global customer base through activations in new markets.

View Case Study

Old Pulteney

Key Focus Brand awareness, Business development, Digital, Experiential / Engagement, Hospitality, Product placement, Sales
View Case Study

Old Pulteney delivered its biggest multi-platform activation to date through a Clipper Race team partnership. Known as ‘The Maritime Malt,’ Old Pulteney used its partnership to promote the whisky’s strong brand heritage around the world. As a result, Old Pulteney saw an 18% increase in sales and 15% increase in brand value.

View Case Study

PSP Logistics

Key Focus Brand awareness, Business development, Experiential / Engagement
View Case Study

Learn how PSP Logistics, a leading global freight forwarder and international boat transportation company used the Clipper Race to secure new business in key destinations whilst strengthening relationships with existing customers.

View Case Study

Punta del Este

Key Focus Destination / Host City, Economic impact, Experiential / Engagement, Tourism
View Case Study

Read how Punta del Este, Uruguay used the partnership to develop sailing in Uruguay by taking advantage of the Clipper Race’s global reach to promote its exceptional tourism qualities.

View Case Study

De Lage Landen

Key Focus Active fans / Audience, Business development, Employee engagement, Hospitality, Learning and development, Sales
View Case Study

Team Partner De Lage Landen (DLL) used the Clipper Race to unify its global employee base, which had grown by acquisition, and launch its new brand vision to international customers through specially organised events in key race regions. Direct results include €100million increase in new business revenue, 20% increase in employee satisfaction and 76% of employees actively engaged.

View Case Study

LMAX Exchange

Key Focus Brand awareness, Business development, Experiential / Engagement, Growth, Hospitality
View Case Study

London based FinTech firm LMAX Exchange used the race to nurture existing client relationships as well as develop new business opportunities. With over 220 clients engaged and 50 new business connections, LMAX Exchange rated its return on opportunity as 7:1.

View Case Study

Sapinda Rainbow Project

Key Focus Community, CSR, Human endeavour, Learning and development, Legacy
View Case Study

The Sapinda Rainbow Foundation was created to provide young people from South African townships and underprivileged backgrounds with a unique development opportunity and life-changing global adventure on a leg of the Clipper Race.

View Case Study

Elliot Brown Watches

Key Focus Brand awareness, Digital, Growth, Product placement, Sales, Shared values
View Case Study

Emerging British watch company Elliot Brown used the Clipper Race as a platform to generate unique marketing content for use across its digital platforms in a bid to grow brand awareness and sales. In the 18-month campaign the company grew by 40%, sold all its limited-edition watches and delivered a successful digital marketing campaign.

View Case Study

Stormhoek Wines

Key Focus Active fans / Audience, Brand awareness, Digital, Experiential / Engagement, Growth, Shared values
View Case Study

Stormhoek has used the race’s international community of adventurous crew and partners to grow its customer and fan base. Since it partnered with the race in 2015, it has increased its brand awareness, sales and engagement. This year 100,000 bottles of its iconicClipper 2017-18 Race Branded Range will feature on the shelves of UK supermarket giants Tesco and Waitrose.

View Case Study

Gold Coast Australia

Key Focus Brand awareness, Destination / Host City, Legacy, Media, Profile
View Case Study

Gold Coast City Council and Gold Coast Tourism sponsored a team in the race as a springboard to raise awareness and lend more power to the final stages of their bid to host the 2018 Commonwealth Games. The campaign generated over 2,000 news items, a PR value of over £7million and, was instrumental in Gold Coast winning its host city bid.

View Case Study

Welcome to Yorkshire

Key Focus Active fans / Audience, Brand awareness, Destination / Host City, Digital, Tourism
View Case Study

Until its six-year partnership with the Clipper Race, not many people outside the UK would have been able to find Yorkshire on the world map, or know why they should visit. However, through an award-winning marketing campaign using the Clipper Race, Welcome to Yorkshire increased web traffic from the USA by 118% resulting in a £10million increase in tourism spend in the region.

View Case Study

Yorkshire Forward

Key Focus Active fans / Audience, Destination / Host City, Economic impact, Profile, Tourism
View Case Study

Proving it to be more than capable of hosting world class events, Hull put on a spectacular show for the Clipper 2009-10 Race Start and Finish, which were the biggest events hosted by the city to date, attracting 200,000 visitors and a £9.3m boost to the economy. 2017 sees Hull become the UK’s City of Culture,

View Case Study

Young’s Seafood

Key Focus Experiential / Engagement, Government, Growth, Sales, Trade and investment
View Case Study

Proving to be about more than just a race, the Clipper Race’s partnership with the UK firm, Young’s Seafood, put salmon on the menu in China, and Host Port Partner Qingdao became one of the company’s main processing and packaging ports, driving the business forward.

View Case Study

One Hull

Key Focus Community, CSR, Government, Learning and development, Legacy
View Case Study

Using the analogy that success in offshore racing is derived from hard work, dedication and team work, Hull used its Team Partner status to build local pride and motivate disadvantaged young people with new life experiences and valuable skills to increase their future employment opportunities.

View Case Study

Henri Lloyd

Key Focus Business development, Experiential / Engagement, Product placement, Research and development, Shared values
View Case Study

Fleet Partner Henri Lloyd has used the extreme environment of the Clipper Race as a research and development platform for its technical sailing range since 2002. The Clipper Race provides unrivalled access to its target audience of sailors and adventurers and the brand has realised a 40 per cent growth in sales with 80 per cent of race crew engaging in its unique membership programme.

View Case Study

Mission Performance

Key Focus Business development, Employee engagement, Learning and development, Research and development, Shared values
View Case Study

Mission Performance saw the perfect opportunity to translate the Clipper Race’s extreme team, leadership and communication experiences into valuable business lessons for its international clients. Through the partnership, Mission Performance developed a programme to identify and promote factors that contribute to a winning performance.

View Case Study
Until Race Start : The Atlantic Trade Winds Leg Map + Race Standings