The Race Viewer is the most addictive area of the race’s official website, clipperroundtheworld.com.
With real-time
updates on each of the twelve yacht’s positions every hour, the Race Viewer keeps
friends, family and avid sailing fans up to date on the fleet’s progress
throughout the eleven-month long adventure.
During the
2013-14 edition of the race, the Race Viewer received more than a million page
views. That number is expected to increase during the 2015-16 edition.
Produced by
Salad Creative for desktop or mobile/tablet use, the Race Viewer is the outcome
of hours of intensive design and development.
"The
main objectives for the Race Viewer were to create an engaging and
user-friendly way for followers to track the race progress from anywhere, and importantly,
on any device,” explains Adam Morland, Digital Director at Salad.
“GPS beacons
on board send regular positional updates, allowing us to accurately plot each
team’s progress. Followers are able to view weather conditions, measure
distances between landmarks or competing teams and catch up by rewinding the
race action."
A private
area of the system will also be used by the race’s management team to track and
ensure the fleet’s safety.
From Sunday
30 August the Race Viewer will launch and attract a huge audience; some
arranging their daily routine around the updates.
The Race Viewer will be able once the 2015-16 edition is underway. Click here for more information on Salad Creative.
Click here for the Race Viewer.