Race Partner, the GREAT Britain campaign, used the Race Start in Liverpool to reaffirm the Government’s commitment to the Northern Powerhouse initiative. Hosting their third quarterly meeting in Liverpool with the new Northern Powerhouse Minister Jake Berry MP, and Mark Garnier MP, Parliamentary Undersecretary of State for the Department for International Trade.

Hosted at TATE Liverpool, this partner event, which brought together over 70 Northern Powerhouse business leaders, was an opportunity to showcase the international potential for the region before heading to the GREAT Britain yacht for its official naming ceremony and networking opportunities.

The event was also attended by Liverpool Vision Chief Executive, Max Steinburg, who used the opportunity as a platform to engage with the international audience of the race and invite them to participate in the worlds’ largest business event, the International Festival of Business, which is hosted by Liverpool in June 2018, just ahead of the fleet’s return in July.

Then on Saturday, in partnership with the Clipper Race, the GREAT campaign hosted an evening reception to celebrate the international success of the Clipper 2017-18 Race, and showcase some of the UK’s biggest ever exports. Partners of the campaign were able to provide various different showcase items that profiled in some way the UK’s world leading products and services.

Food is GREAT Britain: a British themed menu curated by Great British Menu chef Paul Askew

Sport is GREAT Britain: the Premier League Trophy on display. The Premier League is now broadcast to over 900 million households worldwide.

Creativity is GREAT Britain: full size replicas of BBC’s Doctor Who Dalek and Tardis. Doctor Who has been sold in over 200 countries worldwide.

Heritage is GREAT Britain: facsimile of the 1217 Magna Carta, which continues to guide legal and democratic systems right around the world.

Bond is GREAT Britain: Aston Martin’s DB11, the latest in the DB lineage from one of the UK’s most well-known manufacturers.

The evening celebrated the Clipper Race and the adventure that is about to begin, but it also reminded guests that the Clipper Race is more than a sailing event, it is an international trading platform.