PSP Logistics
Brand awareness, Business development, Experiential / Engagement

Objective
  • To promote the services of PSP Logistics within key destinations around the world.
  • To secure new business in key destinations and strengthen relationships with existing customers.
  • To build PSP Logistics profile on a global platform.
Outcome
  • Future business opportunities in the region of 500k gained in Punta Del Este, a new market for PSP Logistics.
  • Relationships strengthened with existing clients in Seattle including Boeing and Nippon Paper, through sail day and networking events.
  • Global media coverage gained through broadcast, press and social media platforms
  • Strengthened and developed relationships within the Asian market, a key target area for growth for PSP Logistics who hosted partners from the region for a sail day, a perfect opportunity to network with existing clients and build on partnerships.
Activation

Punta Del Este

  • South America was not an existing market for PSP Logistics and they took the opportunity to attend the stopover and explore potential business development opportunities in the region. Darron Strange, PSP Logistics Finance Director, hosted a static networking event on board the PSP Logistics team yacht for local agents and buyers. The PSP Logistics team Skipper and race crew were also on hand to share their race experiences, offering an exciting twist to everyday corporate networking events.
  • As a direct result of the networking event and business development trip for PSP Logistics’ relationship with Schandy has developed greatly and as a result of this they are now looking at future business opportunities together. Of the three companies that Darron met with, there is the potential £500K worth of new business to PSP Logistics. In addition to the networking event, Darron was able to invite all his new business contacts to a VIP reception as part of the race re-start, once again offering a unique corporate hospitality experience.

Sanya

  • PSP Logistics took advantage of the Clipper Race stopover in Sanya, China, to concentrate on its business growth strategy within the Asian market.
  • A long-standing Clipper Race Partner, PSP Logistics utilised its partnership benefits by hosting a client Sail Day during the stopover in the tropical resort to entertain guests including those from Simpson Marine, Asia’s leading yacht dealership, in order to develop business relationships for the future.
  • Jo Dixie, Marketing Director, said: “China is a significant growth market for us here at PSP Logistics. There are many leisure and commercial boats being built in the Chinese shipyards and exported all over the world so it made sense for us to utilise our partnership with the Clipper Race to promote the PSP brand on a global scale. Everyone thoroughly enjoyed the day on board PSP Logistics and it provided a perfect environment to promote our services.
  • “We were always going to activate in Sanya as it not only provides a beautiful warm setting but it’s also easy to get to so we were able to invite guests from Malaysia, Hong Kong and Singapore.”
  • In addition to this, representatives from PSP Logistics also attended business meetings in nearby Hong Kong where they took the opportunity to catch up with a number of existing clients and suppliers in the region before joining the Clipper Race fleet during the Qingdao stopover.
  • PSP Logistics continues with plans to develop with their partners in the region and has recently confirmed that it will be exhibiting at Seawork Asia, the largest commercial marine and workboat exhibition in the Asia region, in Shanghai at the end of the year.

Seattle

  • Seattle was an important stopover for PSP Logistics, With many key clients and customers calling Seattle home, PSP Logistics used the race’s visit to the Emerald City to build on existing relationships.During the stopover, PSP Logistics, along with its local freight agent Sprint Forwarders, hosted a number of key clients for a sail day in Seattle’s Elliot Bay. PSP Logistics targeted businesses that ship goods and products internationally, this included representatives from regional businesses such as Boeing, Water Line Boats, Nippon Paper, Aquacare, Sunset, and owners from Seattle based Sumerian Brewery.
  • Whilst in Seattle, Shaun Parsons and Alex Dixie, PSP Logistics Directors, had three days of meetings with clients in the region and also attended two networking events organised by the Clipper Race, one being a reception hosted by British Ambassador to the USA Sir Kim Darroch which provided another opportunity to network within this key market.
Contact us

It was a fabulous day. The sun was shining and everyone embraced the opportunity to get stuck into the grinding of winches and hauling of sails on board our Clipper 70. It was a memorable experience allowing us to have dedicated time with each business prospect to further develop and nature relationships.

Shaun Parsons, PSP Logistics Director
Until Race Start : The Atlantic Trade Winds Leg Map + Race Standings