Qingdao first sponsored the Clipper Race in 2005, and used the event as a focal
point for both building its credentials to host the Beijing 2008 Olympic
sailing events and creating a powerful legacy as China and Asia’s leading
location for international sailing events. There was also the aim to develop
Qingdao as a powerful maritime city with a strong ‘blue’ marine economy, and
create a leisure sport cluster along the route of the 21st Century Maritime
Silk Road.
Over the
last twelve years,the Clipper Race has brought
thousands of crew, visitors, VIPs, and business partners to Qingdao and China
to boost tourism, representing Qingdao’s winter season travel offer, and
develop trade, with tangible deals and visitor generated economic impact.
The unique business and government network associated with the Clipper Race has
also developed Qingdao’s international relations and improved its global
profile as a top Chinese port city and resort.
The Qingdao branded yacht has
represented the city and China on the race route around the world, and has been
used as a platform for a comprehensive promotion of China’s ‘Sailing City’ in
major ports of call such as London, Rio de Janeiro, Cape Town, Sydney, Seattle, and New York.
In addition, the Clipper Race has developed sailing skills, with 16 Chinese
crew representing Qingdao selected to take part in each race to build ocean
racing experience. The first Chinese sailor to join the Clipper Race on board
the
Qingdao yacht in the 2005-06
edition was Guo Chuan, who went on to become the first Chinese person to sail
solo, non-stop around the world in 2013 aboard a 40-foot yacht. In the Clipper
2013-14 Race, Qingdao Ambassador Vicky Song became the first Chinese woman to
sail around the world.
“The
Qingdao yacht and her Chinese crew publicised
the ‘Sailing City’ of Qingdao and traditional Chinese culture in all the host
ports globally," explains Mr. Ji Gaoshang, Director General of Qingdao Municipal Bureau of Sports, Secretary General of Qingdao Major Sailing Events (Festivals) Organizing Committee.
"This has strengthened the sport and culture exchanges, and
friendships between Qingdao and the cities, regions and countries along the Clipper
Race route. In the future, we hope more people will join in the race to realise
their sailing dreams, and be Qingdao Ambassadors to make Qingdao known to the
world.”
The Qingdao branded yacht has represented the city and China on the race route around the world, and has been used as a platform for a comprehensive promotion of China’s ‘Sailing City’ in major ports of call such as London, Rio de Janeiro, Cape Town, Sydney, Seattle, and New York.
If your company is interested in becoming a partner or a sponsor of the Clipper Race please email the Partnerships Team to find out more:
[email protected]Contact us